Behavioral Finance - How Participants Make Decisions
Dr. Gregory W. Kasten, Founder & CEO, Unified Trust Company; Moderated by Rich Lynch, Director, Fi360
December 13, 2017
Behavioral finance research shows most 401(k) participants are not active decision-makers. In fact, most participants are dominated by five key behavioral traits: inertia, procrastination, choice overload, endorsement and framing. This discussion will explain these behaviors and how appropriate strategies can be enacted to allow for participant success despite these behaviors.