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Understanding Marketing Volume III: Social Media Marketing

Posted by Stanley Malyszka, Marketing Manager, fi360, Inc. on July 09, 2015 in

Marketing via social media has exploded in recent years due to the growth in popularity of networks such as Twitter, Facebook, LinkedIn, Instagram, etc.  The lure of social media is that it is a direct way to communicate with customers and potential customers that you may have otherwise been unable to reach.  I like to look at social media marketing as 2 distinct channels- 1) Your basic social media account and 2) Paid social media ads.  Let’s start with your basic social media account. Before setting up a basic social media account, make sure you have a good...

Understanding Marketing Volume III: Social Media Marketing

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Understanding Marketing Volume II: The Need to Knows

Posted by Stanley Malyszka, Marketing Manager, fi360, Inc. on June 25, 2015 in

Where should I spend my time and money?  That’s the million dollar marketing question.  The quick answer to this question is Golden Rule Number 1, “Know thy customer” and Golden Rule Number 3, “Quality is better than quantity.”  You should spend your time and money on marketing that will provide the greatest return on your investment (ROI).  However, you may be just beginning your marketing efforts or may have never tracked previous efforts.  So, you may not know which marketing channels will be best.  This means a lot of the...

Understanding Marketing Volume II: The Need to Knows

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Understanding Marketing Volume I: The Golden Rules

Understanding Marketing Volume I: The Golden Rules

Posted by Stanley Malyszka, Marketing Manager, fi360, Inc. on June 19, 2015 in

Budweiser.  Geico.  Coca-Cola.  What do these three companies have that you and I do not?  If you guessed hundreds of millions of dollars to pour into marketing and advertising campaigns, then you would be correct.  But you don’t need hundreds of millions of dollars and a 100 person marketing staff to be successful.  All three had to start somewhere.  They were in your shoes at some point along the way.  So how did they grow their business and get to the point they are today?  Well, the first step in...

What's in an expense ratio?

Posted by Mike Limbacher, AIF on May 19, 2015 in Fund Analysis

In our previous post on fund expenses, we focused on the Prospectus Net Expense Ratio and its revenue sharing components, including the 12b-1 fee.  Now we're going to take a look at two other common ratios, the Prospectus Gross Expense Ratio and Audited Net Expense Ratio, and how they compare and contrast to the Prospectus Net Expense Ratio. So, what’s the difference between the Prospectus Net and Audited Net?  And, what’s the difference between the Prospectus Gross and Prospectus Net? Sometimes the numbers can be exactly the same, and...

What's in an expense ratio?

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When does a client become a client?

Posted by Norman M. Boone, CFP® on May 14, 2015 in Fiduciary Basics Putting Process into Practice

Congratulations.  You have a new client.  Or, at least that new prospect has agreed to become a client. But when do they actually cross that threshold that makes them a “formal” client that anyone looking from the outside would agree that they are now your client? In my firm, Mosaic Financial Partners, four things need to happen before we consider someone an investment client of our firm, all of which happen roughly concurrently: They sign our Letter of Engagement (our contract).  This sets out all of the legal aspects of our new relationship, including our...

When does a client become a client?

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